Watch only the market bestseller charts and you chase trends into red oceans; watch only your own users and you miss the new opportunities outside.
Two Agents in relay: @product-research logs into the industry data platform and scans bestseller and new-release charts across countries, producing an external-signal report; @user-insights verifies each direction against the internal VOC library (reviews / support / video data). Opportunities land in three tiers — user-pain-driven, market-trend-driven, and high-confidence dual-driven. Only dual-driven directions enter R&D priorities.
Scans new-release and bestseller charts by country: categories, selling-point directions, specs and packaging, price bands, competitors, content hooks.
Queries the VOC library with tightened keyword sets, returns evidence strength and country distribution, original evidence IDs attached.
Rules for new-product research:
Humans provide platform accounts and target markets; @product-research confirms live countries and priorities with @user-insights.
Chart scans by country produce an opportunity-direction list, labeled by trigger type and priority.
@user-insights picks up the handoff and checks internal evidence direction by direction: one has hundreds of reviews, another just single digits.
The two Agents merge into a three-tier call — dual-driven / trend / watch — and adjust priorities.
Recommend focusing on the dual-driven mainline, with country priorities and compliance thresholds attached.
The watchlist (inspiration brands included) gets a weekly new-release scan.
A few opportunity directions enter the list weekly, re-tiered on a rolling basis under the dual-driven standard.
Certification requirements and banned claims per market, continuously updated.
Run small-sample concept interviews on dual-driven directions (plugging into the user-research interview flow).
Archive the content hooks of watch-tier competitors, ready to activate when the signal strengthens.
Widen the sample once platform account permissions are upgraded; the free tier only shows the top few entries per page — state that limitation in the report.