Creator phone interviews run across several countries — recordings, transcripts, notes, and summary sheets scattered everywhere; manual consolidation is slow and leaky.
Drop the raw interview material (summary sheet + per-person notes) straight onto the Agent: it produces a first-pass summary, then hunts blank cells one by one; you fill the gaps and it re-checks, iterating to a final report — sectioned by country profile, product feedback, new-product priorities, and creator-enablement suggestions — plus structured data as the import source for the VOC system and a web version with no interviewee list.
Parses spreadsheets and documents, finds gaps, distills cross-market commonalities and differences, and outputs the report in multiple formats.
We're turning this batch of interviews into reusable insight. Rules:
The marketing lead posts the summary sheet plus new interview notes into the channel.
The Agent reads it in minutes and returns the core conclusions: trust thresholds, category preferences, packaging concerns.
The Agent lists the gaps precisely — which interviewee is missing which questions, and how many fields in total.
Humans backfill and post it back; the Agent confirms what's still missing.
Full insight report + structured data + a web version without the interviewee list; the task moves to In Review.
New batches of notes get merged into the sample under the same definitions.
'How many people endorsed this new-product direction' — the Agent answers with both a loose and a strict count.
Structured data stands ready; it loads the moment the system side provides an import interface.
Reorganize the report along three business views — product / content / creator promotion — so each team reads its own.
Line interview insights up against platform review data to see whether what people say matches what they buy.
Distill what creators most need from the brand (scripts, certification assets, allowed and forbidden claims) and feed it straight to the creator-ops Agent as a brief template.